7hi77 Privacy
Policy
At 7hi77, your privacy is a fundamental commitment, not an afterthought. This Privacy Policy explains precisely what personal data we collect, why we collect it, how we use and protect it, and what rights you hold over your information as a player on our Bangladesh casino and sportsbook platform.
Your Privacy Matters at 7hi77
7hi77 is committed to handling your personal information with transparency, integrity, and care. This Privacy Policy applies to all players who access the 7hi77 platform at 7hi77.app — whether you are browsing as a guest, registering a new account, or actively using our cricket betting, live casino, slots, and crash game services from Bangladesh or elsewhere.
When you use 7hi77, you trust us with personal data. We take that responsibility seriously. This document outlines our data practices in plain English so you can make informed decisions about your privacy. If you do not agree with any part of this Privacy Policy, you should discontinue use of the 7hi77 platform immediately.
This Privacy Policy should be read alongside our Terms & Conditions and our Responsible Gaming policy, both of which contain additional provisions relevant to how 7hi77 manages account data and player protection obligations. Together, these three documents form the complete regulatory and operational framework governing your relationship with 7hi77.
7hi77 may update this Privacy Policy periodically to reflect changes in our data practices, technology infrastructure, or applicable standards. The effective date displayed at the top of this page will be revised upon each update. We encourage you to review this page regularly. Continued use of 7hi77 following any update constitutes your acceptance of the revised Privacy Policy.
Our Core Privacy Commitments
Six principles underpin every data decision 7hi77 makes regarding your personal information.
Purpose Limitation
7hi77 collects personal data only for clearly defined, legitimate purposes: account management, identity verification, payment processing, fraud prevention, and responsible gaming compliance. We do not collect data speculatively or beyond what is necessary.
Data Minimisation
We request only the minimum personal information required to deliver our services safely and legally. You will never be asked for data that serves no operational or compliance function on the 7hi77 platform.
Security by Default
All personal data stored by 7hi77 is protected using 256-bit SSL encryption, tokenised payment records, and real-time intrusion detection. Access to player data is restricted to authorised personnel only, operating under strict confidentiality obligations.
Full Transparency
7hi77 will always tell you what data we hold, why we hold it, and how long we retain it. This Privacy Policy is written in clear English — not legal jargon — so every 7hi77 player can understand their data rights without specialist knowledge.
Player Control
You retain meaningful control over your personal data at 7hi77. You may request access to, correction of, or deletion of your data at any time. Subject to legal retention obligations, 7hi77 will honour these requests promptly via our 24/7 live chat support.
Accountability
7hi77 maintains internal records of data processing activities and conducts periodic reviews to ensure ongoing compliance with this Privacy Policy. We hold our third-party processors to the same data protection standards we apply internally.
Information We Collect
7hi77 collects personal data through several channels as part of normal platform operations. Here is a complete breakdown of every category of data we may hold about you.
Identity Data
Full legal name, date of birth, gender, nationality, and National ID Card (NID) or passport details provided during account registration or KYC verification.
Contact Data
Mobile phone number, email address, and residential address in Bangladesh (district, division, postal code). Used for account communication, OTP delivery, and support.
Financial Data
bKash, Nagad, Rocket, or Upay mobile wallet references; bank account details for verified withdrawals; deposit and withdrawal transaction records in BDT.
Gaming Activity Data
Wagers placed, game sessions, win/loss records, bonus usage, sportsbook bet history (cricket, football, kabaddi), and responsible gaming tool usage such as deposit or session limits.
Technical & Device Data
IP address, browser type and version, operating system, device identifiers, screen resolution, time zone (BST, UTC+6), session timestamps, and referring URLs collected automatically on each visit.
Communications Data
Records of live chat conversations with 7hi77 support, email correspondence sent to or received from our support team, and any information you voluntarily provide during support interactions.
Data We Do Not Collect
7hi77 does not collect or store full payment card numbers (PCI-DSS compliance is handled by our payment gateway partners). We do not collect biometric data, political opinions, religious beliefs, or health information. We do not build behavioural profiles for sale to advertising networks. We do not collect data about children — the 7hi77 platform is strictly for players aged 18 and above.
How We Use Your Data
Every data processing activity at 7hi77 serves a specific, documented purpose. We do not use your data for any purpose not listed here.
2.1 Account Management
Your identity and contact data is used to create, maintain, and secure your 7hi77 player account. This includes verifying your identity during registration, resetting credentials, delivering OTP codes, and communicating account-status notifications such as deposit confirmations, withdrawal approvals, and security alerts.
2.2 Payment Processing
Financial data is used exclusively to process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and supported Bangladeshi banks. 7hi77 does not store full payment credentials — transaction references and wallet identifiers are retained only as long as required for reconciliation, dispute resolution, and anti-money-laundering (AML) obligations.
2.3 Identity Verification (KYC)
In compliance with responsible gaming and fraud prevention requirements, 7hi77 uses identity and document data to verify that all players are aged 18 or above and are genuine account holders. KYC data is processed by authorised 7hi77 personnel and is not shared beyond what is strictly necessary for verification purposes.
2.4 Fraud Prevention and Security
Technical data (IP addresses, device fingerprints, login timestamps) and gaming activity data are analysed by 7hi77's automated fraud detection systems to identify suspicious behaviour patterns, bonus abuse, duplicate accounts, and potential money laundering. Flagged accounts may be reviewed by 7hi77's security team before transactions are processed.
2.5 Responsible Gaming Compliance
Gaming activity data and account behaviour records are used by 7hi77 to monitor for signs of problem gambling, enforce player-set deposit and loss limits, apply time-out and self-exclusion restrictions, and fulfil our duty-of-care obligations. This data may also be used to proactively reach out to players displaying high-risk gambling patterns.
2.6 Customer Support
Communications data from live chat sessions and support emails is used to resolve your queries, investigate complaints, and improve 7hi77's service quality. Support records are retained for quality assurance and dispute evidence purposes.
2.7 Platform Improvement
Aggregated and anonymised technical data (not linked to individual identities) is used to analyse site performance, identify bugs, optimise user experience, and plan new features. This analysis does not involve processing personally identifiable information in a way that singles out individual players.
2.8 Marketing Communications
With your explicit consent, 7hi77 may use your contact data to send promotional communications about new games, bonus offers, sportsbook events (BPL, IPL, T20 World Cup), and seasonal promotions (Eid, Pohela Boishakh). You may withdraw consent at any time by contacting 7hi77 live chat support and requesting removal from marketing communications. Withdrawal of marketing consent does not affect our ability to send transactional account notifications.
Legal Basis for Processing
7hi77 processes your personal data under one or more of the following recognised legal bases depending on the activity involved.
3.1 Contractual Necessity
Processing your identity, contact, and financial data is necessary to perform the contract between you and 7hi77 — specifically, to create and manage your account, process deposits and withdrawals, settle bets, and deliver the gaming services you have signed up for. Without this data, we cannot provide the 7hi77 platform to you.
3.2 Legal Obligation
Certain data processing activities — particularly KYC verification, anti-money-laundering checks, fraud reporting, and responsible gaming record-keeping — are carried out because 7hi77 is legally obligated to do so. These obligations may arise from international AML frameworks, player protection standards, and financial crime prevention requirements applicable to online gaming operators serving the Bangladesh market.
3.3 Legitimate Interests
7hi77 processes technical data, device information, and gaming activity records for the purposes of fraud prevention, platform security, and service improvement. These activities are conducted under our legitimate interest in operating a safe, fair, and functional online gaming platform. We have assessed that these interests are not overridden by your rights and freedoms, given the minimal privacy impact and the substantial protective benefit to all players.
3.4 Consent
Where 7hi77 sends you optional marketing communications, this is done on the basis of your freely given, specific, and informed consent. You may withdraw this consent at any time without affecting the lawfulness of processing carried out before withdrawal. Consent is never a condition of accessing the core 7hi77 gaming services.
Data Sharing & Disclosure
7hi77 shares your personal data only in strictly limited, necessary circumstances. We never sell your data.
5.1 Service Providers and Data Processors
7hi77 engages carefully selected third-party service providers to support platform operations. These providers act as data processors under contractual obligations to 7hi77 and may access personal data only to the extent required to deliver their specific service. Current categories of engaged processors include:
- Payment processors: bKash, Nagad, Rocket, Upay, and partner banks process financial transaction data necessary for deposit and withdrawal operations.
- KYC verification services: Identity document verification tools that assist 7hi77 in confirming player age and identity during the onboarding process.
- Game providers: Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi receive session tokens and game-round identifiers to deliver their games within the 7hi77 platform. They do not receive your full identity profile.
- Customer support platform: Our live chat infrastructure provider processes chat transcripts to deliver real-time support. Chat data is not used by the provider for any purpose beyond service delivery to 7hi77.
- Fraud and security tools: Automated risk-scoring and device-fingerprinting services used by 7hi77's security operations team.
5.2 Legal and Regulatory Disclosure
7hi77 may be required to disclose personal data to competent authorities, law enforcement agencies, financial intelligence units, or regulatory bodies where required by applicable law or a valid legal order. In such cases, 7hi77 will disclose only the minimum data required to comply and will, where legally permissible, notify the affected player of the disclosure.
5.3 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of assets involving 7hi77, player data may be transferred to a successor entity as part of that transaction. Any such transfer would be conducted under strict contractual safeguards ensuring continued compliance with this Privacy Policy. You would be notified of any material change in data controller identity prior to the transfer taking effect.
5.4 No Third-Party Marketing Disclosure
7hi77 does not share, sell, rent, or licence your personal data to third-party marketers, advertisers, data brokers, or analytics companies for commercial purposes. Your data is an operational necessity — not a revenue stream.
Data Retention
7hi77 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal obligations.
6.1 Active Account Data
While your 7hi77 account remains active, all identity, contact, financial, and gaming activity data associated with the account is retained in full. This data is necessary for ongoing service delivery, regulatory compliance, and the integrity of your account history.
6.2 Retention After Account Closure
Following the closure of a 7hi77 account — whether voluntary, due to inactivity, or following a breach of Terms — 7hi77 retains certain categories of data for the following periods:
- Identity and KYC documents: Retained for a minimum of 5 years from account closure to meet AML and financial crime prevention obligations.
- Transaction records (deposits, withdrawals, bet history): Retained for a minimum of 5 years for financial reconciliation and regulatory audit purposes.
- Responsible gaming records (self-exclusion, limit settings): Retained for a minimum of 5 years to prevent re-registration under a self-exclusion period and to support duty-of-care obligations.
- Support communications: Retained for 3 years for dispute evidence and quality assurance purposes.
- Technical and device logs: Retained for 12 months for security and fraud investigation purposes, then deleted.
6.3 Deletion Requests
You may request deletion of your personal data at any time by contacting 7hi77 live chat support. 7hi77 will process deletion requests within 30 days, subject to our legal obligation to retain certain data categories for the minimum periods described above. Data subject to mandatory retention periods will be securely deleted at the end of those periods without further action required by you.
Your Privacy Rights
As a 7hi77 player, you hold the following rights over your personal data. 7hi77 is committed to honouring these rights promptly and without unnecessary barriers.
| Right | What It Means | How to Exercise |
|---|---|---|
| Right of Access SAR | You may request a copy of all personal data 7hi77 holds about you, including the purposes for which it is processed and the categories of data held. | Contact 7hi77 live chat support. We will respond within 30 days. |
| Right to Rectification | If any personal data 7hi77 holds about you is inaccurate or incomplete, you have the right to request correction. We will update records promptly upon verification. | Update account profile directly or contact live chat support. |
| Right to Erasure | You may request deletion of personal data that is no longer necessary for the purposes it was collected, subject to mandatory legal retention periods. | Contact 7hi77 live chat support with a written deletion request. |
| Right to Restrict Processing | You may request that 7hi77 temporarily halt processing of your data while a rectification request or objection is being assessed. | Contact 7hi77 live chat support stating the restriction requested. |
| Right to Object | You may object to processing carried out under our legitimate interests or for marketing purposes. We will cease that specific processing unless we can demonstrate compelling legitimate grounds that override your interests. | Contact live chat support or opt out of marketing via account settings. |
| Right to Data Portability | You may request your personal data in a structured, machine-readable format (e.g., CSV) where processing is based on consent or contractual necessity and is carried out by automated means. | Contact 7hi77 live chat support specifying the data categories required. |
| Right to Withdraw Consent | Where processing is based solely on your consent (e.g., marketing emails), you may withdraw that consent at any time without affecting prior lawful processing. | Contact live chat support or update marketing preferences in your account. |
Data Security
7hi77 implements robust technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction.
8.1 Technical Security Measures
- SSL/TLS Encryption: All data transmitted between your browser and 7hi77.app is encrypted using 256-bit SSL/TLS protocols. The padlock icon in your browser confirms this secure connection is active at all times.
- Encrypted Data Storage: Sensitive personal data — including identity documents, KYC records, and financial references — is stored using AES-256 encryption at rest. Encryption keys are managed separately from the encrypted data.
- Tokenised Payments: 7hi77 does not store raw payment credentials. All payment references are tokenised by our payment gateway partners (bKash, Nagad, Rocket, Upay) so that no usable financial instrument data is held directly on 7hi77 servers.
- Access Controls: Player data is accessible only to authorised 7hi77 personnel on a strict need-to-know basis. Role-based access controls, multi-factor authentication for internal systems, and comprehensive access audit logs are in place.
- Intrusion Detection: 7hi77's infrastructure is monitored 24/7 by automated intrusion detection and prevention systems. Anomalous access patterns trigger immediate security alerts and investigation protocols.
- Regular Security Audits: 7hi77 conducts periodic internal and independent security assessments to identify and remediate vulnerabilities before they can be exploited.
8.2 Organisational Security Measures
- Staff Training: All 7hi77 personnel who handle personal data receive mandatory data protection and information security training. Refresher training is conducted annually and whenever material policy changes occur.
- Confidentiality Obligations: Every team member and third-party contractor with access to player data is bound by formal confidentiality agreements. Breach of these obligations results in immediate disciplinary action.
- Vendor Due Diligence: Before engaging any third-party data processor, 7hi77 conducts security assessments and requires contractual data protection commitments aligned with our own standards.
- Incident Response Plan: 7hi77 maintains a documented data breach incident response plan. In the event of a confirmed breach affecting player data, affected players will be notified promptly with details of what occurred, what data was involved, and what steps 7hi77 is taking to address the incident.
8.3 Your Role in Security
While 7hi77 implements comprehensive security measures, account security is also a shared responsibility. You should:
- Use a strong, unique password for your 7hi77 account that you do not use on any other platform.
- Never share your 7hi77 login credentials with any other person, including individuals claiming to represent 7hi77 support — our team will never ask for your password.
- Log out of your 7hi77 account when using shared or public devices.
- Contact 7hi77 live chat support immediately if you suspect your account has been accessed without your authorisation.
Contact & Complaints
If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to raise a privacy complaint, 7hi77 is ready to assist.
9.1 Contacting 7hi77 About Privacy
For all privacy-related enquiries — including data access requests, correction requests, deletion requests, and general questions about how 7hi77 handles your personal data — please contact our support team via 24/7 live chat available on the 7hi77 platform. Our support team operates on Bangladesh Standard Time (BST, UTC+6) and will respond to privacy queries as a priority matter.
You may also reach us by email at the address listed in the footer of this page. Please note that the email address is displayed as plain text and is not a clickable link — type it manually into your email client. When contacting us about a privacy matter, please include your registered account username (do not include your password) and a clear description of your request so we can process it efficiently.
9.2 Complaints Process
If you believe 7hi77 has handled your personal data in a manner inconsistent with this Privacy Policy, we encourage you to raise the matter directly with our support team in the first instance. We take privacy complaints seriously and will acknowledge your complaint within 5 business days and aim to resolve it fully within 30 calendar days.
If you are not satisfied with our response to your complaint after engaging our internal process, you retain the right to escalate the matter to the appropriate regulatory authority or seek independent legal advice regarding your data rights.
9.3 Changes to This Privacy Policy
7hi77 reserves the right to update this Privacy Policy at any time. Material changes — those that substantially affect how we process your data or your rights under this policy — will be communicated to registered players via account notification or email prior to taking effect. Minor clarifications and non-material edits may be made without prior notification, with the effective date updated accordingly. We recommend bookmarking this page and reviewing it periodically, particularly before making any significant transactions on the 7hi77 platform.
Live Chat
Available 24/7 on the 7hi77 platform. The fastest way to reach our privacy support team for urgent data rights requests.
Email Support
Send privacy enquiries to the plain-text email address in the footer of this page. Responses within 30 calendar days for data rights requests.
Response Times
Complaint acknowledgement within 5 business days. Full data rights request responses within 30 calendar days. BST (UTC+6) operating hours.
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